Introducing BEAUTY&YOU India 2024: Fueling Innovation in the Indian Beauty Landscape

Mumbai (Maharashtra) [India], July 17: The Estée Lauder Companies (NYSE: EL) (“ELC”) is pleased to announce the third edition of BEAUTY&YOU India. Created by ELC’s New Incubation Ventures (“NIV”) and launched in partnership with India’s preferred beauty and lifestyle retailer – NYKAA, BEAUTY&YOU India continues its mission to discover, spotlight, and propel the next generation of India-focused beauty brands. The program supports India-focused companies, entrepreneurs, innovators, and creators through a competitive application process that will be open to prospective applicants on July 16, 2024, through August 29, 2024, via

www.beautyandyouawards.com. Winners will be announced on November 16, 2024, at a live event in Goa.

The 2024 program builds on the success of previous years with the theme of Supercharged Futures. The beauty opportunity in India continues to grow with more brands, increased innovation, significant investment dollars, and a consumer base looking for the best solutions. BEAUTY&YOU India 2024 seeks applicants with a supercharged vision for the future of Indian beauty and its impact on the broader beauty ecosystem. This encompasses companies with social initiatives that enhance the lives of their communities and the ecosystems in which they operate. It also includes founders who are developing new technologies, ingredients, or solutions that address existing challenges for Indian beauty consumers while driving innovation across Skin Care, Makeup, Hair Care and Fragrance categories.

An exciting addition to this year’s program is that winners will have access to the BEAUTY&YOU India Bootcamp, featuring one-on-one mentorship sessions with industry leaders Falguni Nayar, Founder & Chief Executive Officer, NYKAA; Sabyasachi Mukherjee, Founder, Sabyasachi; and Rohan Vaziralli, General Manager, ELCA Cosmetics Private Limited. This unique opportunity is designed to provide the winners with invaluable insights and mentorship from these experts and affirms the program’s commitment to fostering the growth and development of the next generation of Indian-focused beauty entrepreneurs.

From the first edition in 2022 to the second in 2023, the applicant pool doubled in size. This growth has significantly enhanced the visibility and opportunities for the winners, underscoring the program’s positive impact.

“India represents one of the most exciting global economies for beauty today. A growing consumer base, an exciting retail landscape, and one of the most powerful entertainment markets in the world continue to fuel unprecedented growth. The market is poised to continue to drive both national and global trends. We are excited to support the founders and creators in their journey,” said Shana Randhava, Senior Vice President, The Estée Lauder Companies New Incubation Ventures.

“The global recognition of India’s potential as both a powerful consumer market and entrepreneurial hub is more evident now than ever before. NYKAA is proud to be a part of nurturing this ecosystem,” said Anchit Nayar, Executive Director & CEO, NYKAA Beauty. “In its third edition, BEAUTY&YOU India is more than just a platform — it’s a gateway for Indian entrepreneurs to showcase their creativity and rigor on a global stage and we are excited to be part of their future.”

“Participating in BEAUTY&YOU India since its first edition has been an immensely rewarding experience, particularly in seeing its transformative impact on the Indian beauty industry. The program enhances the trajectory of emerging brands by providing a platform that fosters growth, innovation, and visibility,” said 2024 BEAUTY&YOU India judge Katrina Kaif, Actor and Co-Founder, Kay Beauty, “In my role as the co-founder of Kay Beauty, I have a deep appreciation for such platforms that support entrepreneurs in their journey. As we enter the third edition, I am as excited and committed as ever to discover and support brands that are shaping the future of beauty in India.”

2024 Prize Program

The following prizes are open to founders, companies, and creatives meeting specific application criteria available at

www.beautyandyouawards.com/ application-criteria

. The following awards will be presented across categories in Skin Care, Make Up, Hair Care, Personal Fragrance, and Home Fragrance:

• IMAGINE: Pre-Launch Beauty Concepts
• GROW: In-Market Beauty Concepts
• CREATE: The Next Generation of Creative Talent (e.g., photographers, filmmakers, etc.) Submitting Work Around the Theme of ‘Supercharged Futures’ Among other resources, BEAUTY&YOU India 2024 will provide award recipients with financial support (a prize pool up to 4 Crore or $500k), distribution channel access, mentorship, and access to research and innovation resources. The BEAUTY&YOU 2024 website and application portal go live on July 16, 2024, and will accept applications until August 29, 2024, 11:59 PM IST. Full program details are available at www.beautyandyouawards.com. 2024 Judges Shana Randhava Senior Vice President, New Incubation Ventures, The Estée Lauder Companies Anchit Nayar Executive Director & CEO, NYKAA Beauty Katrina Kaif Actor and Co-Founder, Kay Beauty Gaurav Gupta Couturier, Artist and Designer Anaita Shroff Adajania Stylist, Creative Director & Founder, Style Cell Samrath Bedi Executive Director, Forest Essentials Diipa Buller-Khosla Founder, inde wild Sandhya Devanathan Vice President & Head – India @ Meta Rohan Vaziralli General Manager, ELCA Cosmetics Private Limited Jaffrey Zaman Managing Director, Intercos India Private Limited Gianandrea Ferrari CEO, Intercos Europe, Middle East & India Sumit Bhasin Senior Vice President, Global Fragrance Innovation, Product Development & R&D, The Estée Lauder Companies Dr. Jaishree Sharad Celebrated Cosmetic Dermatologist, author and TEDx Speaker Shruti Chandra, Vice President, Invest India and Vice Chair, Women Empowerment, Europe India Council for Business and Industry (EICBI) Rochelle Pinto Head of Editorial Content, Vogue India Sujata Assomull Contributing Editor, Vogue Business Deepica Mutyala Founder and CEO, Live Tinted Website: www.beautyandyouawards.com Instagram: @beautyandyouawards