Vernost Joins Forces with IIFA to Unveil ‘The Club by IIFA‘– A Revolutionary App Transforming Fan Engagement

Vernost, a leading B2B technology company providing AI-driven, next-generation solutions for loyalty, travel and payments, is delighted to announce its partnership with The International Indian Film Academy (IIFA) on its recent membership app, “The Club by IIFA.” This groundbreaking application is set to transform how fans connect with IIFA, offering an immersive platform for seamless and dynamic interaction. It goes beyond traditional social media and LIVE events, elevating fan engagement to an entirely new level.

Using ‘The Club by IIFA,’ members will have first-hand experience of exclusive content, behind-the-scenes moments and real-time updates directly from the IIFA team. This innovative application strengthens the bond between IIFA and its global audience, ensuring every fan feels like a vital part of the IIFA family, deepening their connection and engagement on a whole new level.

For the past 10 years, Vernost has focused on growth and innovation. With over 350 employees, it operates in more than 10 countries. Through its ClubClass Loyalty Suite, Vernost changes customer perceptions by creating appealing campaigns and offering unique rewards. This system makes it easy to deepen the ties of the fans with their inspirational figures. The suite is also compatible with “The Club by IIFA” whereby users are able to enjoy a very interactive experience and earn rare prizes and devices hence enhancing their level of engagement with the brand.

Sharing his thoughts on this partnership, Pankaj Tripathi, the founder and CEO of Vernost, stated, “We are delighted to announce our partnership with IIFA, a global platform that celebrates excellence in entertainment. As Vernost marks its 10-year journey, this collaboration stands as a testament to our relentless pursuit of innovation and our commitment to using technology to create meaningful connections. Over the past decade, we’ve consistently pushed the boundaries of what’s possible and now, through this partnership, we aim to bring our cutting-edge B2B digital innovation and loyalty platforms to the forefront. Our goal is to enhance audience engagement by offering seamless and immersive experiences that bridge the gap between the event and its fans worldwide. Together with IIFA, we are committed to making it the best show in the world, setting a new standard for Bollywood with technological differentiation that truly stands out.”

Mr Andre Timmins, Founder/Director, IIFA, said, “We are thrilled to partner with Vernost to launch The Club by IIFA, a transformative leap in how fans connect with the magic of Indian cinema. This innovative app offers a truly immersive platform that redefines fan engagement, providing seamless and dynamic interaction like never before. With The Club by IIFA, fans will experience a deeper, more personal connection that goes far beyond traditional social media and live events. Together with Vernost, we are elevating the IIFA experience, bringing fans closer to the heart of Indian cinema and making them an integral part of this incredible journey.”

In addition to its current features, “The Club by IIFA” is set to evolve. Future updates will offer more ways for members to connect and directly engage with their favorite celebrities. Fans will also be given means to display their talent and take part in IIFA activities and campaigns, keeping the app relevant and interesting.

IIFA is dedicated to building bridges across cinemas, businesses, communities and nations, creating everyone’s dream, “One People. One World.” IIFA is the most appreciated South Asian film academy and a global platform that gives the Indian film fraternity an opportunity to reach audiences in international territories. The alliances made via the platform of IIFA provide huge benefits and gain to India and an equally important objective is to create similar benefits in the host country. The aim is to establish a system of mutual benefit to both India as well as the host destinations by boosting tourism, economic development, trade, culture, cross-border investments and film co-productions. The IIFA Weekend & Awards each year travel to new, exciting and beautiful destinations, taking the film fraternity to unite and celebrate the

best of Indian film and culture, thereby taking Indian Cinema and India to a wider audience.