TECNO’s SignalJeetKa Campaign Hits the Pitch with Kolkata Knight Riders
Hold on to your seats, cricket fans! TECNO, the innovative tech brand that’s all about embracing India’s unstoppable energy, has teamed up with the iconic Kolkata Knight Riders (KKR). This electrifying partnership is all about celebrating the passion of India’s youth and cricket enthusiasts, and it’s going to be bigger, bolder, and more exciting than ever!
Cricket in India isn’t just a sport—it’s a heartbeat, a celebration, and a way of life. TECNO has always been at the forefront of keeping fans connected to the action with its sleek, powerful smartphones, designed to provide seamless signal and connectivity experience. And now, with #SignalJeetKa, TECNO is stepping up its game to ensure you never miss a single boundary, wicket, or super over.
Mr. Arijeet Talapatra, CEO of TECNO Mobile India, shared, “We’re excited to partner with Kolkata Knight Riders. Cricket is an emotion that unites millions, and it aligns perfectly with TECNO’s mission to empower India’s youth. Through our #SignalJeetKa initiative, we aim to ensure fans stay connected and never miss a moment of the thrilling action. Just as KKR gives their all on the field, we’re committed to delivering the best technology to keep fans at the heart of the game.”
KKR’s #KorboLorboJeetbo motto mirrors TECNO’s “Stop At Nothing” ethos, championing relentless hustle, teamwork, and the vibrant culture of cricket. This partnership reflects TECNO’s ongoing efforts to engage with India’s youth—a generation passionate about both technology and sports. By leveraging advanced products and unparalleled signal connectivity, TECNO reinforces its position as a brand that champions performance, excellence, and seamless connectivity in every aspect of life.
Binda Day, CMO, Knight Riders Sports, stated, “Technology is at the forefront of cricket’s growth, especially in India. Our partnership with TECNO is an opportunity to promote a seamless collaboration in this respect. At the Knight Riders, we believe in creating an immersive experience for our fans by bringing them closer to the game we love and that will be our aim through this partnership.”
About Kolkata Knight Riders
The Knight Riders brand is a global brand in International Cricket, with eight trophies to its name and four professional franchises under its wings – Kolkata Knight Riders (KKR) in the TATA IPL, Trinbago Knight Riders (TKR) in the Caribbean Premier League, Abu Dhabi Knight Riders (ADKR) in UAE’s International League T20 and Los Angeles Knight Riders (LAKR) in USA’s Major League Cricket, making it one of the most versatile brands in T20 cricket globally.
KKR has made four appearances in the TATA IPL final, winning the championship thrice (2012, 2014, 2024). They finished runners-up in the 2021 season, staging one of the most remarkable comebacks in the tournament’s history. TKR’s Men’s Team has won the CPL championship 4 times in 10 years since the Knight Riders took over the franchise. They are the most successful team in the Caribbean and hold a unique feat of having won the trophy in 2020 without losing a single game in the whole tournament. TKR Women, the Knight Riders’ first ever Women’s Team, were champions of the inaugural WCPL in 2022.
For many years now, the Knight Riders Academy has been actively scouting talented cricketers from across India and around the world. The sole objective of the Academy is to identify and help cricketers make an overall round-the-year improvement in their cricketing skills and fitness.
About TECNO
TECNO is an innovative, AI-driven technology brand with a presence in over 70 markets across five continents. Committed to transforming the digital experience in global emerging markets, TECNO relentlessly pursues the perfect integration of contemporary aesthetic design with the latest technologies and artificial intelligence. Today, TECNO offers a comprehensive ecosystem of AI-powered products, including smartphones, smart wearables, laptops, tablets, smart gaming devices, the HiOS operating system, and smart home products. Guided by its brand essence of “Stop At Nothing,” TECNO continues to pioneer the adoption of cutting-edge technologies and AI-driven experiences for forward-looking individuals, inspiring them to never stop pursuing their best selves and brightest futures.
For more information, please visit TECNO’s official site: www.tecno-mobile.com.
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TECNO’s Collaborates with KKR for #SignalJeetKa Campaign
