A one-day workshop on “Business Model Canvas” to celebrate Aazadi ka Amrit Mahautsav was organised at GCET, Jammu.

JAMMU June 8: The event was led by a team of experts Dr. Harleen Kaur and Dr. Rupa Mahajan from the Department of Commerce, University of Jammu.

The resource person, Dr. Rupa Mahajan, Department of Commerce, University of Jammu focused upon the entrepreneurial requirements, the different barriers that stop an entrepreneur, and various aspects that shape the future of start-ups.

She also guided students on how to build an attitude towards their way of life and discussed the importance of sustainability during the entrepreneurial journey. And the resource person, Dr. Harleen Kour, Department of Commerce, University of Jammu explained the importance of entrepreneurship in driving the Indian success story.

She envisioned the participants with the process of formulating an effective business model, guiding the students through the industry analysis, including executive summary, company description, market analysis, and economics of business, along with various hands-on activities regarding the preparation of base plan for an effective business model.

At the end, Prof. Sameru Sharma, Principal, GCET, Jammu lauded the guidance provided by the speakers and the efforts of the organising team of GCET, Jammu consisting of Prof. Bhawna Sharma, Er. Sanjeev Gupta, Dr. Vibha Mahajan; Er. Neeraj Gupta; Er. Amit Pandoh and the student coordinating team, including Sunidhi Sharma, Jaanvi Sharma, Gazanfar Kazmi and Reeya Rehan.

Overall, the interactive session provided constructive direction and reoriented the young minds to strengthen their business models.

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