AIIMS Jammu Leads the Way in Affordable Healthcare: Jan Aushadhi Week 2025 Celebrated with Public Engagement and Awareness Drives

AIIMS Jammu actively participated in Jan Aushadhi Week 2025 (1st–7th March) by organizing a series of impactful programs aimed at raising awareness about the Pradhan Mantri Bhartiya Jan Aushadhi Pariyojana (PMBJP). The initiative focused on promoting affordable, high-quality, and reliable generic medicines, ensuring that essential healthcare remains accessible to all.

Under the visionary leadership of Prof. (Dr.) Shakti Kumar Gupta, Executive Director & CEO, AIIMS Jammu, the institute conducted multiple awareness drives, health camps, and educational sessions across District Samba, reaching diverse sections of society. The week commenced with Jan Aushadhi Jan Chetna Abhiyaan, engaging with the rural population of Block Ramgarh and patients at the AIIMS Jammu OPD, where information was disseminated about the efficacy, affordability, and availability of generic medicines at Jan Aushadhi Kendras.

Furthering its outreach, AIIMS Jammu organized Jan Aushadhi Bal Mitra at New Jagat Jyoti Academy, Sangwal, involving students in health promotional activities and a drawing competition focused on healthcare awareness. In addition, a Jan Arogya Mela at NT-PHC Sangwal, Block Ramgarh, provided essential medical services to the local community, reinforcing the importance of preventive healthcare. A significant academic initiative, the Jan Arogya Seminar at JSS College of Pharmacy, Vijaypur, educated pharmacy students on the benefits of generic medicines and rational drug use, ensuring future healthcare professionals are well-informed advocates of affordable healthcare. AIIMS Jammu also hosted a dynamic awareness session featuring health talks, role plays, and poetry