Bisleri International Extends its Commitment to Sustainable Development in the Himalayan Valley
Bisleri International, India’s leading packaged drinking water company, announced the successful restoration of Ladakh Reservoir in the Kyagar region of Tegar Village, Nubra Valley, Leh. The ambitious project, undertaken by Bisleri, aims to strengthen the local community’s resilience and alleviate the risks of water scarcity. The primary objective is to revitalize the Kyagar Panchayat Reservoir, bolstering the region’s water infrastructure and addressing its agricultural needs. The reservoir, measuring 135 meters in length, 90 meters in width and 2 meters in depth, underwent a thorough desilting and repair process to optimize its capacity and operational efficiency. The project also included essential repairs to the water canals, extending over 3 kilometres.
Bisleri International’s initiative to repair and restore the reservoir serves a multifaceted purpose. It has significantly increased the storage capacity to 24.3 million litres, providing a dependable water source crucial for the agricultural requirements of 210 families and approximately 1,050 households. It supports crop irrigation, including wheat, barley, apples, apricots, cherries, and a variety of vegetables such as potatoes, onions, tomatoes, mustard seeds, beans, peas, carrots, cabbage, and various green vegetables. This initiative ensures sustained agricultural activities throughout the year, extending beyond the monsoon season, enhancing crop productivity. Also, it contributes to livestock maintenance and improves sanitation facilities within the community.
Commenting on the company’s vision to foster sustainable development in the Himalayan valleys, Angelo George, CEO, Bisleri International Pvt. Ltd., said, “We are in constant pursuit of creating a greener future by implementing initiatives that emphasize the well-being of people and the planet. Our goal is to empower communities through comprehensive programs that address various facets of life. Through the repair & restoration of the Ladakh reservoir, we take pride in our contribution to fostering stability and sustainable development in the region.”
Rigzin Wangdus, Sarpanch, Kyagar Panchayat, stated, “We are grateful for Bisleri to come forward and help to repair & restore the reservoir in our area which got damaged due to the flash flood in July. Their tireless efforts and vision will help shape a brighter future for this magnificent land, bringing prosperity and sustenance for generations to come.”
The latest initiative is part of Bisleri’s Greener Promise’ philosophy, which is dedicated to intensifying the company’s endeavours to combat climate change, ensure access to safe and healthy water for everyone, and establish a robust circular economy. As part of its commitment to building a more sustainable future, Bisleri has undertaken a water stewardship initiative known as Project Nayi Umeed. This project has successfully restored over 200 check dams in Gujarat and Maharashtra, resulting in the collection of an impressive 22 billion litres of water. These efforts have had a far-reaching impact, benefiting more than 124 villages and nearly 40,000 family members of farmers.
About Bisleri International Pvt. Ltd.
With a legacy of over 50 years, Bisleri International Pvt. Ltd. has grown to become one of the largest premium beverage businesses in India. Being the makers of the country’s largest-selling packaged drinking water, Bisleri follows a stringent process of 114 quality tests and a 10-stage purification. It remains true to its core value of providing consumers with pure, safe and healthy water.
Bisleri International has a strong presence with 128 operational plants and a robust distribution network of over 6,000 Distributors and 7,500 Distribution Trucks across India and neighbouring countries. It offers a range of beverages that are produced for all occasions. Whether it is the promise of goodness, trust, and purity with Bisleri Mineral Water or a daily dose of health offered through Vedica Himalayan Spring Water. Besides, Bisleri International has ventured into fun-filled refreshments with a diverse range of carbonated drinks available in multiple flavours, such as Pop, Rev, Limonata and Spyci Jeera. These Bisleri products are also available on the e-commerce platform – Bisleri @Doorstep. This D2C platform reassures customers that they will receive a safe and uninterrupted supply of their most trusted brand at their doorstep.
The core values of Bisleri International lie in yielding growth and embedding sustainability by being responsible in all aspects of the business. The organization has unveiled Sustainability 2.0 with Bisleri Greener Promise that focuses on creating greener future for all through implementing initiatives under the program of recycling, water conservation and sustainability.
For more information on Bisleri International, our people, brands, and OSR initiatives, visit www.bisleri.com.
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