Director Agriculture Jammu launches new honey packaging to enhance Quality of Honey for Consumers

JAMMU, JULY 16: Director Agriculture Jammu, S. Arvinder Singh Reen launched new packaging of Honey produced at Departmental Farms/Apiaries, featuring upgraded packaging to maintain quality and meet consumer demands at revised rates at Directorate of Agriculture, Krishi Bhawan, Talab Tillo Jammu.

Director Agriculture, Jammu addressing the launching event emphasized that the new packaging and revised rates demonstrate commitment of the Department to support the Apiculture industry and providing quality products to our consumers.

He added that the new packaging include glass bottles replacing plastic bottles to ensure quality. He also disclosed that FSSAI registration of Apiculture Development Scheme, Jammu for Honey also been done to meet the quality parameters for sale of Honey.
He further expressed that newly designed stickers with FSSAI number and detailed information about the honey and facilities available at DCTC, Apiculture Development Scheme, Krishi Bhawan, Jammu such as Honey Processing Unit, Honey Bottling Unit, Honey Testing Lab, Demonstration cum training center and Bee Flora Garden to make the packaging attractive & informative so that the concerned farmers/consumers can get the benefits. He said that half kg packaging is also introduced to make it customer friendly.

Appreciating the initiatives taken by the Apiculture Development Scheme, Jammu such as providing training, mentoring, and infrastructure support to the Beekeepers, Director Agriculture commended the efforts which have not only helped the beekeepers but also contributed significantly to the growth of the Apiculture Sector in the Jammu Region.

He assured that these initiatives aim to promote high quality honey marketing and provide consumers with a premium product at reasonable rates. The revised rates will ensure fair pricing for both producers and consumers effective from 15th July.

Joint Director of Agriculture (Extension) Satish Sharma, Deputy Director (Central)/ Liaison Officer Apiculture & Mushroom Development, Jammu Dr. Ashwani Kumar, Agronomist Vikas Padha, Subject Matter Specialist (RL) Darmesh Vaid, and Assistant Entomologist, Jammu Rajesh Verma graced the occasion with their presence. The programme was effectively conducted by Amit Sharma AEA Apiculture.