Extra Butter Opens Their First Indian Flagship in Mumbai

In a significant leap towards global expansion, Extra Butter, the iconic lifestyle and streetwear brand hailing from New York City, has opened its doors to its very first international location in the vibrant city of Mumbai. This marks a momentous occasion for enthusiasts of sneakers, film, sports, and culture in India as Extra Butter brings its globally recognized brand to the heart of Mumbai’s Lower Parel district.

The Mumbai branch of Extra Butter, nestled in the trendy Utopia City, is more than just a retail outlet; it is an experiential haven curated by the vision of Ankur Amin and Nick Amin, the brand’s passionate founders. The space reflects the brand’s commitment to blending fashion, cinema, sports, and culture in a seamless and immersive manner.

Maintaining its roots, Extra Butter effortlessly infuses cinematic vibes into its Mumbai establishment. The store’s ambiance, meticulously crafted to evoke the essence of film, establishes a unique atmosphere that transcends the boundaries of conventional retail. The amalgamation of fashion and cinema at Extra Butter Mumbai is a testament to the brand’s commitment to providing a multisensory encounter for its patrons.

Adding to the allure of the store is its unique cinematic-themed interiors, featuring a film reel showcasing Extra Butter’s milestones and movie collages in the bathrooms. This distinctive touch adds a storytelling element to the shopping experience, allowing patrons to connect with the brand’s journey and cultural influences.

The store goes beyond its Extra Butter Indian debut collection, proudly showcasing an array of global streetwear brands. From the iconic Bape to homegrown talents like Dhruv Kapoor and the avant-garde stylings of Pleasures, the store emerges as a haven for enthusiasts seeking the latest and most coveted fashion pieces.

A notable visit from a team member of IBB Mumbai underscores the store’s growing influence, with the Head of Marketing and Sneaker Head, Shivani Boruah, personally curating looks. Her styling suggestions, featuring the Thug Club and a timeless denim-on-denim ensemble, exemplify the versatility of Extra Butter’s offerings. Pairing these looks with black or white t-shirts and stylish sneakers emphasizes the brand’s commitment to accessible and adaptable fashion.

In essence, Extra Butter Mumbai surpasses the conventional retail experience by not only offering a diverse selection of global streetwear but by creating an immersive environment that celebrates the intersection of fashion, film, sports, and culture. 

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