Frozen Fiesta 2.0: Showcasing Advitya Reasi beyond Katra

REASI, DECEMBER 27: Frozen Fiesta 2.0 celebration concluded with resounding success, leaving an indelible mark on the cultural landscape of Reasi.

In alignment to promote adventure tourism, Frozen Fiesta 2.0 showcased the thrill of river rafting on the Chenab River. Under the guidance of Deputy Commissioner Vishesh Mahajan, the event successfully positioned Reasi as a promising adventure tourism hub, attracting enthusiasts seeking adrenaline-pumping escapades amidst the scenic landscapes of the district.

To create avenues of employment for entrepreneurs in Jammu, the culinary journey offered by Frozen Fiesta 2.0 was a resounding success. Visitors savored the richness of local cuisine prepared by locals, contributing not only to the festival’s offerings but also empowering local communities and fostering economic growth.

The fest’s exploration of landmarks like the Shivkhori Cave, aligned seamlessly with the broader vision of fostering spiritual tourism. Frozen Fiesta 2.0 successfully attracted religious tourists, providing them with a profound connection to the deep-rooted mythological significance of the region.

During the fest, Reasi’s architectural wonders were presented including the iconic Chenab River Railway Bridge and the historical gem, Bhimgarh Fort, the festival positioned the district as a heritage paradise. It highlighted the rich cultural and historical wealth of Reasi, in line with the shared vision of promoting the region’s unique heritage.

 Deputy Commissioner Vishesh Mahajan expressed gratitude for the overwhelming success of frozen Fiesta 2.0 and conveyed the district administration’s commitment to sustaining the positive momentum. The administration is now poised to capitalize on the festival’s success, unlocking the untapped potential of spiritual tourism by further developing Shivkhori as a thriving tourism destination. This initiative not only celebrates the cultural and historical wealth of Reasi but also opens new avenues for tourism, fostering economic prosperity.