Is Karan Johar the most successful businessman in Bollywood?
Karan Johar is a prominent Indian film director, producer, and talk show host in the Bollywood film industry. Born on May 25, 1972, in Mumbai, India, he is the son of the acclaimed producer Yash Johar. Karan Johar made his directorial debut with the highly successful film “Kuch Kuch Hota Hai” in 1998, which won him several awards.
Karan was often associated with nepotism, has strategically turned it into a lucrative plan for Dharma Productions. Traditionally, producers struggle to secure substantial profits as stars claim a significant share of the earnings.
Johar’s ingenious approach involved casting star kids in films like “Student of the Year,” taking a calculated risk. While they initially faced a financial setback, the film’s success paved the way for signing Alia Bhatt, Varun Dhawan, and Sidharth Malhotra to multi-film contracts at subsidized rates.
This strategic move allowed Dharma to churn out multiple hits, accumulating around 712 crores. By tapping into the allure of newcomers, Johar found a winning formula to attract audiences and maintain a higher profit margin.