JKTPO strengths local entrepreneurs through e-Commerce Onboarding Drive

KULGAM, JULY 08: As a part of ongoing e-Commerce onboarding drive, Jammu and Kashmir Trade Promotion Organization (JKTPO) along with the District Administration Kulgam and leading e-Commerce players today achieved one more milestone in strengthening and boosting economic growth in the region by hosting e-Commerce onboarding drive at Auditorium Hall, DC Office, Kulgam

The main aim of the drive was reaching out at grassroots level to promote local products and aware entrepreneurs/artisans regarding the benefits of selling products on the e-Commerce platforms and to expand their operations in the global market. The drive is in line with the planned drives to be held across the UT for the onboarding of local products on e-Commerce platform.

The event witnessed exciting and active participation of 200 participants including women entrepreneurs, retailers, artisans, exporters, growers and FPO. The event highlighted the advantages of onboarding on e-Commerce platforms and encouraged the participants to join online marketplace.

During this day-long drive, around 50 participants were registered on-spot free of cost from various sectors and rest started the process of onboarding. The drive included detailed sessions by the experts on benefits of selling products on e-Commerce platforms.

A representative from JKTPO highlighted the importance of ODOP and DEH initiatives and the advantages of onboarding the products on e-Commerce platform.

The forum was addressed by Dr. Bashir Ahmad Lone, General Manager District Industries Centre Kulgam, who emphasized on the pivotal role of digital commerce in business growth. He provided insights into the e-Commerce network and highlighted the numerous benefits of joining the platform.

The onboarding drive aligns with JKTPO’s commitment to supporting local exporters by providing diverse marketing platforms and forward linkages.

Maqbool Shah from GeM gave a detailed presentation about the importance of GeM and its registration process on GeM portal and facilitated onboarding of the participants onto GeM portal.

Gulzar Ahmad Mir, Sales Tax Officer Kulgam, also briefed about the GST, its importance for doing any online business and the registration process through a powerpoint presentation.

Ravinder Kumar Tripathi Chief Agricultural Officer, Dr Zahoor Ahmad Reshi Technical Officer, Agriculture Department Kulgam, Dr Kausar Hakeem and the representatives from JKKVIB, DE&CC and Handicrafts also graced the occasion with their insightful knowledge about their subject matter, besides redressing on spot grievances of the participants.

The highlight of the event was the one-on-one onboarding sessions, where sellers and partners were directly onboarded onto the GeM portal. This hands-on approach allowed participants to swiftly integrate into the marketplace.

The event showcased the commitment of JKTPO and District Administration to empower local entrepreneurs and facilitate their entry into the global e-Commerce landscape by providing a platform for small businesses to reach a global audience, this initiative aims to boost economic growth and create sustainable opportunities for the vibrant entrepreneurial community in Jammu and Kashmir.

A similar on-boarding drive is currently going in other districts of the UT and shall continue the spree of such events to endorse e-Commerce on-boarding of potential entrepreneurs and boost the socio-economic scenario of J&K.