Katrina Kaif launches multi-purpose blush with crème-to-powder formula, and it is a game changer

After launching the iconic hydra crème lipstick, Kay Beauty by Katrina Kaif has introduced its latest product, which is sure to become every make-up lovers’ obsession. The cosmetic brand launched ‘Velvet Crème Multi-Use Blush’, an iconic collectible multi-Use Magic blush in a revolutionary cushion crème-to-powder formula. The best part of this blush? It can also be doubled up as an eyeshadow and a lip blur! The new product is enriched with green tea extract, is talc-free, paraben-free, fragrance-free, D5 and cruelty-free, staying true to Kay Beauty’s dedication to deliver #MakeupThatKares.

Speaking about the latest addition, Katrina Kaif shared, “What I love most is how versatile this blush is. It’s perfect for on-the-go touch-ups, so you can refresh your look anytime, anywhere. Plus, it can easily double as an eyeshadow or lip blur, making it a handy multi-tasker in your makeup bag. And with our signature Kay monogram packaging, it’s not just a beauty product; it’s a little piece of art designed to be a cherished collectible for the Kay community.”

Kay Beauty takes pride in offering products with skin-loving ingredients, which are personally handpicked by Katrina. With its message of #ItsKayToBeYou, the brand is dedicated to create products that caters to every age group and skin-type. ‘Kay Beauty’ has established itself as one of the fastest-growing brands in India as well as the global market including Abu Dhabi. The brand has etched a solid place in key metro cities, and has fulfilled order demands in over 1600 cities pan India.