5 Best Link-Building Services In The World (With Pros And Cons)

Do you know who offers the best link-building services in the world? If you’re confused by this issue, this guide can help. It runs through the top five services out there and then provides some of their pros and cons so you know which to choose.

As you read this guide, you’ll discover that we have our favorites and aren’t afraid to explain why. By the end, you should have a far better picture of the services you should be using.

FATJOE: Best For SEO Agencies

The best link-building service is FATJOE, perhaps the most impressive firm to emerge in the last fifteen years. Headed up by a team at Cannock Chase near Birmingham, it specifically caters to agency needs, providing white-label scalable services on demand.

Its most popular service is blogger outreach, essentially a form of automated guest posting. FATJOE gets its writers to create bespoke content, then builds links into it that other bloggers are willing to accept on their sites.

People love FATJOE for all sorts of reasons, but the main appeal is its white-hat approach. Agencies can simply pass off its services as their own and then roll the price into their client costs, allowing them to scale without having to deploy teams of writers to meet demand themselves.

Furthermore, FATJOE offers a user-friendly dashboard and a host of other services that complement link-building. These mean that agencies can start work with skeleton teams and still produce large volumes of output for major clients in relatively short deadlines.

Pros:

Huge quantities of behind-the-scenes blogger site vetting
Easy-to-use dashboard for campaign management
100% white-label services, ideal for agencies
Different link-building options besides standard blogs

Cons:

Higher pricing than some agencies
Lack of customization or specialization

LinksThatRank: Best For High-Quality Backlinks

For businesses and brands looking for high-quality backlinks, LinksThatRank usually comes out on top. The agency deploys some of the most rigorous link control policies in the industry, meaning that it deliberately seeks out sites and placements that are going to offer genuine SEO juice and not simply make up the numbers.

Part of this ability comes from its focus on high domain authority sites (as measured by Moz). These are “authoritative” in Google’s eyes, meaning that links that come from them are most likely to result in ranking improvements in SERPs. These tend to be more expensive, but they are also highly effective and also lower risk. Google is less likely to check links from sites it trusts.

Furthermore, LinksThatRank focuses on generating genuine value in the content surrounding the links. Most posts are detailed and well-researched, which goes beyond the “magazine quality” offered by most link-building agencies.

Of course, the downside is the price. LinksThatRank is considerably more expensive than most providers and could be overkill for small businesses. Most firms looking to master long-tail keywords don’t require services at this price or level.

Pros:

Some of the highest-quality backlinks available on the market
In-depth quality control process
Easy to purchase
Accessible to regular users (not just SEOs)

Cons:

High price
Not necessary for regular businesses looking for long-tail success

Siege Media takes a content-driven approach to link-building and then leverages this to build backlinks. This approach is slightly more time-consuming than conventional direct placements, but it can also be highly effective, especially when deploying Siege Media’s unique style. Each post can often attract dozens of links from external sites, especially if the underlying content is unique and original.

Siege Media’s strategy builds links but it does this alongside constructing brand authority and further SEO benefits over the long-term. The content it produces is meant to be industry-leading, which helps put brands in good stead with their audience.

Whether Siege Media’s approach works, though, can be hit or miss. It requires massive investment in content creation, and many businesses simply don’t lend themselves to the type of research-based, unique approach that the agency takes.

Pros:

Exceptionally high-quality content creation for organic link-building
Long-term compounding benefits
Enhances brand authority

Cons:

Can take longer for links to emerge
Results require significant investment in services

Page One Power: Best For Bespoke Campaigns

Our top choice for bespoke link-building campaigns is Page One Power. It’s special because of how it works closely with clients to ensure that it meets their requirements for tailored strategies.

Page One Power is what’s known as a customized link-building agency. Instead of simply placing links on a network of blogger sites it works with, it talks to its clients about their industry and which sites they’d prefer to see their links on.

This approach then allows it to build more detailed campaigns. For example, if a client wants to work with a specific media outlet, it can arrange this, ensuring that the content meets both sides’ editorial requirements.

Because of the detail involved, more effort from clients is required. Brands can’t just order 50 links and then assume Page One Power will get on with it. But on the flipside, this detailed knowledge can often lead to a situation where clients get more power from each link, with less grunt work involved to see results in SERPs.

Pros:

High levels of personalization and customization
Detailed work alongside clients
Can handle specific links required

Cons:

Higher cost and longer time horizons
More effort required from clients

TopHatRank: Best For Specific Industries

Finally, TopHatRank is rated highest for link-building services for specific industries. It excels in working with firms in verticals like healthcare or insurance, tailoring content to meet their requirements via its network.

TopHatRank’s main appeal is its ability to provide relevant links that Google will love. It doesn’t spam or try to meet quotas but focuses on quality instead.

The downside, though, is the limitations for link volume. While the niche appeal might be high, TopHatRank doesn’t have infinite relationships with niche bloggers.

Pros: