Only UNESCO Project in India Clinched by Faculty of Central University of Jammu (CUJ)

The only project from India among the six projects from all over the world under   the   Information   for   All   Programme   (IFAP),   UNESCO   has   been awarded to an all women team of faculty of Central University of Jammu.

The project sanctioned is on “Accelerating Women Entrepreneurship in Rural India: Towards Digital Empowerment for SelfReliance and Gender Equality”.  The project gels well with the theme DigitALL: Innovation and technology for gender equality of the year 2023 for World Women Day as announced by United Nations.

The faculty team comprises of Dr. Ritu Bakshi from Department of Education, Dr. Bharti Gupta from Department of Tourism and Travel Management,   Dr.   Archana   Kumari   from   Department   of   Mass Communication and New Media and Dr. Nancy Mengi from Department of Social Work. All four women are experts in their respective fields and have collaborated to actualize   the   spirit   of   interdisciplinary approach   as recommended and appreciated by National Education Policy 2020 of Government of India.

The project aims to digitally empower the rural women to make them self- reliant   in   their   entrepreneurial   endeavours.   Under   this   project,   rural women will be imparted digital training covering financial literacy, digital marketing, e-commerce to promote their entrepreneur skills and linkages.

Master Trainers will be developed to further continue the training process among other rural women from each block of Jammu division, Kashmir division, Ladakh and Himachal Pradesh.

The project contributes towards Digital India mission as well by imparting digital knowledge to those who comprise significant part of the human resource of India. Rural women of India hold many talents related to indigenous knowledge that remains either underutilized or unutilized. This project aims to raise the participation of this latent resource by realising

its economic value to its full potential through digital empowerment. The project also makes a contribution to academia by developing a training- based   modules   structure   which   can   be   used   in   future   training programmes for similar endeavours by others

The project team is enthusiastic to be a change maker in the society.

(NOTE: PRESS RELEASE PUBLISHED AS RECEIVED)