Rural Sanitation Department Nominates Dronacharya Awardee Kuldeep Handoo as Ambassador for ‘War Against Waste’ initiative

JAMMU, AUGUST 09: In a significant move to address the pressing sanitation challenges in the rural areas of Jammu and Kashmir, the Directorate of Rural Sanitation, Department of Rural Development and Panchayati Raj, J&K, has announced the nomination of Dronacharya Awardee Kuldeep Handoo as the ambassador for the ‘War Against Waste’ initiative. Kuldeep Handoo is also the National Chief Coach of India for Wushu, and a celebrated brand ambassador for the Fit India Movement.

This was announced by the Director General Rural Sanitation, Anoo Malhotra at the Government Higher Secondary School, Surinsar in presence of Deputy Director Rural Sanitation, Jammu Sanna Khan, Assistant Commissioner Panchayat, Jammu Shahzada Noor Ul Ain; BDO Nagrota Anjana Sood during Swachhata Pakhwada program.
The ‘War Against Waste’ initiative is a key component of the Swachh Bharat Mission- Grameen to transform J&K into a model of rural cleanliness and sustainable development.

Speaking on the occasion, Director General emphasized the importance of involving influential personalities like Kuldeep Handoo in such campaigns. She said Kuldeep Handoo’s association with the ‘War Against Waste’ initiative will significantly bolster our efforts to raise awareness and engage the rural population in our sanitation mission.
Handoo expressed his enthusiasm about the role, stating, “I am honored to be a part of the ‘War Against Waste’ initiative.

The Directorate of Rural Sanitation has outlined a series of activities under the ‘Shuchita Sangram’ initiative, including cleanliness drives, waste management workshops, and public outreach programs in collaboration with Housing and Urban Development Department (HUDD), Tourism Department and other stakeholders.
During the daylong event, students and locals participated in Swachhata rally, Swachhata Pledge, performed Nukkad Natak to spread awareness about the broader goals of SBM-G.